The role of anchor text in SMME websites: higher visibility?

Swart, A.J. & Weideman, M.

Published Online

Swart, A.J. & Weideman, M. 2007. The role of anchor text in SMME websites: higher visibility? ICT Research Forum No. 3, 243-250. Faculty of Informatics and Design, Cape Peninsula University of Technology, Cape Town. ISSN: 1814-9812.

The purpose of this research is to examine the role that anchor text plays in SMME websites, and to see if it can increase website visibility to search engines. By considering past and present research, the author attempts to answer this question. The Internet consists of a huge collection of information and the more visible a website, the more likely it will be found by the appropriate users. The author also inspects Google and the role anchor text plays in this major search engine. It is found that anchor text can definitely increase website visibility, but it must be used in the correct way and certain steps need to be taken to effectively use anchor text.
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