Cape Town hotel reservation system usability.

Shasha, T.S. & Weideman, M. 2012.

Published Online

Shasha, T.S. & Weideman, M. 2012. Cape Town hotel reservation system usability. Working Paper. Presented as an M&D Conference Paper at SAICSIT 2012, Pretoria, South Africa. Online: http://cput.academia.edu/MeliusWeideman/Papers

ABSTRACT
The aim of this research project is to determine the degree of usability of Cape Town hotel online reservation systems. Literature has shown that the goal of website usability is to improve website efficiency and enjoyableness. Researchers note that good content, simple design and few grammatical errors establish trust in a website. It has also been proven that poor website design results in loss of potential sales due to users being unable to find what they want. The research instrument that will be used in this research is a usability test. The research will focus on web-based reservation systems, and only usability will be measured. In this research project, both standard approaches in user testing will be used - quantitative and qualitative testing. The outcome of this study will be used to guide the improvement of the usability of Web-based hotel reservation systems.
REFERENCES
  1. Buhalis, D. 2004. Hospitality: Strategic and tactical use of ICTs in the hospitality industry. Information & Management, 44(7): 805-825.
  2. Buhalis, D., & Law, R. 2008. Progress in information technology and tourism management: 20 years on and 10 years after the internet- the state of e tourism research. Tourism Management, 29(4): 609-623.
  3. Chung, T. & Law, R. 2003. Developing a performance Indicator for Hotel Websites. International Journal of Hospitality Management, 22(1): 119-158.
  4. Coniffer, D. 2000. Development usable websites - a review and model. Internet Research: Electronic Networking Application and Policy, 10(4): 295-307.
  5. Jeong M., Oh, H & Gregoire, M. 2003. Conceptualizing Website quality and its consequences in the lodging industry. Hospitality Management 22: 161-175.
  6. Jones, R. 2011. Key tips for better website usability. http://www.clickz.com/clickz/column/2113344/key-tips-website-usability [03 October 2012].
  7. Kearny, A. T. 2001. Usability Net: The business case of usability. Munich: GRIN.
  8. Law, R., Qi, S. & Buhalis, D. 2010. Progress in tourism management: A review of website evaluation in tourism research. Tourism Management, 31: 297-313.
  9. Liang, K. & Law, R. 2003. A modified functionality performance evaluation model for evaluating the performance of China based hotel websites. Journal of Academy of Business and Economics 2(2): 193-208.
  10. Muller, C. 2011. The impact the Internet and social media on the hotel industry: How the Internet and Social Media Have Changed the way hotel needs to operate if they are not succeed in today’s dynamic and global markets? Norderstedt: Books on demand.
  11. Shchighlik, C. & Barnes, S.J. 2004. Evaluating website quality in the hotel industry. Journal of Computer Information Systems, 44(3): 17-25.
  12. Srikanth, B. & Kutay, K. 2009. Usability Difference Between Single-Screen and multiscreen Booking Interface. Journal of Information Technology & Tourism, 11(10): 211-220.
  13. Stringam, B.B. & Gerdes, J.J. 2010. Are pictures worth a thousand room nights? Success factors for hotel website design. Journal of Hospitality and Tourism, 1(1): 30-49.
  14. Van der Merwe, R. & Bekker, J. 2003.Framework and methodology for evaluating e- commerce websites. Internet Research: Electronic networking Application and Policy, 13(5): 330-341.
  15. Wei, Q., Cheung, C., & Law, R. 2010. E-Business and E-Government (ICEE). International conference. Guangzhou [7-9 May 2010].
  16. Yu, S.F. 2008. Price perception of online ticket shoppers. Journal of Tourism Management, 14(2): 66-69.
Full text of Working Paper No 0013: The role of anchor text in SMME websites: higher visibility?

Digital Library with full-text of academic publications on website visibility, usability, search engines, information retrieval

Back to Home page