The effect of search engine keyword choice and demographic features on Internet searching success.

Weideman, M. & Strumpfer, C.

Information Technology and Libraries, 23(2): 58-65.

Weideman, M. & Strumpfer, C. 2004. The effect of search engine keyword choice and demographic features on Internet searching success. Information Technology and Libraries, 23(2): 58-65. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/

ABSTRACT
The objective of this project was to determine the effect of keyword choice and demographic features on Internet searching success through empirical research. An experiment was done with 1109 learners, spread across 46 higher education institutes on three continents. A variety of relationships were then inspected: that between the number of keywords used, age, race and gender and the searching success rate. The results proved that the first three of these have measurable effects on searching success, while gender has only a marginal effect.
REFERENCES
Full text of Journal Article No 0061: The effect of search engine keyword choice and demographic features on Internet searching success.

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