The effect of search engine keyword choice and demographic features on Internet searching success.

Weideman, M. & Strumpfer, C.

Information Technology and Libraries, 23(2): 58-65.

Weideman, M. & Strumpfer, C. 2004. The effect of search engine keyword choice and demographic features on Internet searching success. Information Technology and Libraries, 23(2): 58-65. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/

ABSTRACT
The objective of this project was to determine the effect of keyword choice and demographic features on Internet searching success through empirical research. An experiment was done with 1109 learners, spread across 46 higher education institutes on three continents. A variety of relationships were then inspected: that between the number of keywords used, age, race and gender and the searching success rate. The results proved that the first three of these have measurable effects on searching success, while gender has only a marginal effect.
REFERENCES
  1. R. Cover, Electronic Text Corpus of Sumerian Literature. Accessed Apr. 10, 2001, www.oasis-open.org/cover/etcsl.html.
  2. Greek Libraries, Libraries. Accessed May 11, 2001, www.libraries.gr/en_messop.htrn.
  3. P. Ingwersen, Information Retrieval Interaction (London: Taylor Graham, 1992).
  4. C. W. Cleverdon, J. Mills, and E. M. Keen, Factors Determining the Performance of Indexing Systems, vol 1. Design. Part 1 (Cranfield: Aslib Cranfield Research Project; 1966); S. E. Robertson, Conflicting Philosophies. Accessed Apr. 10, 2001, www.soi.city.ac.uk/research/cisr/ser/ucla/node3.htrnl; Y. A. Tonta, Failure Analysis in Document Retrieval Systems: A Critical Review of Studies. Accessed Apr. 18, 2001, http://yunus. hacettepe.edu.tr/-tonta/yayinlar/phd/bolum-3.htrn.
  5. D. Ellis, Progress and Problems in Information Retrieval (London: Library Assoc. Pub., 1996).
  6. Tonta, Failure Analysis in Document Retrieval Systems: A Critical Review of Studies.
  7. R. Fidel et al., "A Visit to the Information Mall: WebSearching Behavior of High-School Students," Journal of the American Societyfor Information Science 50, no. 1 (1999): 24-37.
  8. S. G. Hirsh, "Children's Relevance Criteria and Information Seeking on Electronic Resources," Journal of the American Societyfor Information Science 50, no. 14 (1999): 1265-83.
  9. D. J. Grimes and C. H. Boening, "Worries with the Web: A Look at Student Use of Web Resources," College and Research Libraries 62, no. 1 (2001): 11-23.
  10. R. Marcella and G. Baxter, "The friformation Needs and the Information-Seeking Behavior of a National Sample of the Population in the United Kingdom, with Special Reference to Needs Related to Citizenship," Journal of Documentation 55, no. 2 (1999): 159-83.
  11. Large, and J. Beheshti, "The Web As a Classroom Resource: Reactions from the Users," Journal of the American Societyfor Information Science 51, no. 12 (2000): 1069-80.
  12. N. C. M. Ross and D. Wolfram, "End-User Searching on the Internet: An Analysis of Term Pair Topics Submitted to the Excite Search Engine," Journal of the American Societyfor Information Science 51, no. 10
  13. F. W. Lancaster, Information Retrieval Systems: Characteristics, Testing, and Evaluation (New York: Wiley, 1978).
  14. G. Marchionini, Information Seeking in Electronic Environments (New York: Cambridge Univ. Pr., 1995).
  15. R. Fidel, "Towards Expert Systems for the Selection of Search Keys," Journal of the American Society for Information Science 37, no. 1 (1986):37-44.
  16. R. Fidel, "Searchers' Selection of Search Keys: I. The Selection Routine," Journal of the American Society for Information Science 42, no. 7 (1991): 490-500.
  17. R. Fidel, "Searchers' Selection of Search Keys: Il. Controlled Vocabulary or Free-Text Searching," Journal of the American Societyfor Information Science 42, no. 7 (1991): 501-14.
  18. R. Fidel, "Searchers' Selection of Search Keys: Ill. Searching Styles," Journal of the American Society for Information Science 42, no. 7
  19. R. Fidel, Constructing a Pattern Model ofMan-Machine Interaction in Online Literature Searching. Accessed Feb. 22, 2001, www.clis.umd.edu/research/dissertations/fidel.htrnl.
  20. M. Weideman, ''Internet Searching as a Study Aid for Information Technology and Information Systems Learners at a Tertiary Level" (Ph.D. diss., University of Cape Town, 2001).
  21. C. C. Kuhlthau, "Inside the Search Process: Information Seeking from the User's Perspective," Journal of the American Society for Information Science 42, no. 5 (1991): 361-71.
  22. R. Oliver and H. Oliver, "Using Context to Promote Learning from Information-Seeking Tasks," Journal of the American Society for Information Science 48, no. 6 (1997): 519-26.
  23. W. Yuan, "End-User Searching Behavior in Information Retrieval: A Longitudinal Study," Journal of the American Society for Information Science 48, no. 3 (1997): 218-34.
  24. A. Large, L. A. Tedd, and R. J. Hartley, Information Seeking in the Online Age: Principles and Practice (London: Bowker-Saur, 1999). 28. Lancaster, Information Retrieval Systems.
  25. R. Boulton, An Introduction to Information Retrieval. Accessed Apr. 10, 2001, www.omsee.com/developer/docs/ intro ir.html; D. P. Habib and R. L. Balliot, How to Search the World Wide Web: A Tutorial for Beginners and Non-Experts. Accessed Mar. 6, 1999, www.ultranet.com/-egrlib/totur.htrn; R. Hock, "Web Search Engines: Features and Commands," Online (May/June, 1999): 24-28; G. R. Notess, "Internet Search Techniques and Strategies," Online (July/ Aug., 1997): 63-66; G. R. Notess, "On-the-Fly Search-Engine Analysis," Online (Sept./Oct., 1999): 63-66; D. Sullivan, "Crawling Under the Hood," Online (May/June, 1999): 30-38; and M. Weideman, "The Internet Search-Engine FAQ-Tips Page." Accessed Nov. 4, 2003, www.mwe.co.za/seafaqtips.htrn.
  26. V. I. Frants et al., "Boolean Search: Current State and Perspectives," Journal of the American Society for Information Science 50, no. 1 (1999): 86-95.
  27. Large, Tedd, and Hartley, Information Seeking in the Online Age.
  28. Hirsh, "Children's Relevance Criteria and Information Seeking on Electronic Resources."
  29. W. H. Hersh, J. Pentecost, and D. Hickam, "A Task-Oriented Approach to friformation Retrieval Evaluation," Journal of A. Spink et al., "Searching the Web: The Public and Their Queries," Journal of the American Society for Information Science and Technology 52, no. 3
  30. Lancaster, Information Retrieval Systems: Characteristics,
  31. Testing, and Evaluation."
  32. A. Spink, J. Bateman, and B. J. Jansen, "Searching the Web: A Survey of Excite Users," Internet Research: Electronic Networking Applications and Policy 9, no. 2 (1999): 117.
  33. H. S. Kassler, "Mining the Internet for Competitive Intelligence," Online (Sept./Oct., 1997): 34-45.
  34. Frants et al., "Boolean Search: Current State and Perspectives."
  35. S. Gauch and J. B. Smith, "An Expert System for Automatic Query Reformation," Journal of the American Society for Information Science 44, no. 3 (1993): 124-36.
  36. Lancaster, Information Retrieval Systems.
  37. J. C. Cronje and P. A. Clarke, "Teaching 'Teaching on the Internet' on the Internet," South African Journal of Higher Education 13, no. 1 (1999): 213-26; K. De Jager and Y. Sayed, "Aspects of Information Literacy at Five Institutions of Higher Education in the Western Cape," South African Journal of Higher Education 12, no. 2 (1998): 197-203; R. J. Edling, "Information Technology in the Classroom: Experiences and Recommendations," CampusWide Information Systems 17, no. 1 (2000): 10-15; S. L.Gan, "An Overview of Information Technology and Education in Malaysia," Journal of Global Information Management 6, no. 1 (1998): 27-32; P. J. J. G. Marais and A. F. Marais, "Science Education for the New Millennium: An Exciting Challenge," South African Journal of Higher Education 13, no. 2 (1999): 82-89; P. Wong, "Leapfrogging across the Millennium: Information Technology in Singapore Schools," Journal of Global Information Mancement 6, no. 1 (1998): 5-13.
  38. C. Sherman, "The Future of Web Search," Online (May/June, 1999): 54.
  39. Spink, Bateman, and Jansen, "Searching the Web: A Survey of Excite Users," 122.
  40. S. A. Sutton, "Conceptual Design and Development of a Metadata Framework for Educational Resources on the Internet," Journal of the American Society for Information Science 50, no. 13 (1999): 1191.
  41. H. J. Voorbij, "Searching Scientific Information on the Internet: A Dutch Academic User Survey," Journal of the American Society for Information Science 50, no. 7 (1999): 604.
  42. R. M. Wallace, J. Kupperman, and J. Krajcik, "Science on the Web: Students Online in a Sixth-Grade Classroom," Journal of the Learning Sciences 9, no. 1 (2000): 75.
  43. D. Wolfram and A. Dimitroff, "Preliminary Findings on Searcher Performance and Perceptions of Performance in a Hypertext Bibliographic Retrieval System," Journal of the American Societyfor Information Science 48, no. 12 (1997): 1145.
  44. T. Saracevic, "Information Science," Journal of the American Societyfor Information Science 50, no. 12 (1999): 1051-63.
  45. P. Ingwersen, Information Retrieval Interaction.
  46. T. Saracevic, "Information Science," 1052.
  47. S. E. Robertson, Conflicting Philosophies; Y. A. Tonta, Failure Analysis in Document Retrieval Systems; D. Ellis, Progress and Problems in Information Retrieval; Cleverdon, Mills, and Keen, Factors Determining the Performance of Indexing Systems.
Full text of Journal Article No 0061: The effect of search engine keyword choice and demographic features on Internet searching success.

Digital Library with full-text of academic publications on website visibility, usability, search engines, information retrieval

Back to Home page