UK University Website Visibility - responding to the quirks of the crawler.
Plenary keynote at the Institutional Web Management Workshop, Reading, UK. 26 - 27 July.
Weideman, M. 2011. UK University Website Visibility - responding to the quirks of the crawler. Plenary keynote at the Institutional Web Management Workshop, Reading, UK. 26 - 27 July. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/
Universities in general are large organizations, sometimes slow to respond to changing needs. The current student generation requires instant answers from digital media, and might base their decision of further studies on Internet search results.
It is generally accepted that mission-critical and other large websites need to be found by search engine crawlers to ensure that users can get to them. Much information is published on numerous fora, on the Internet and elsewhere, about attaining a high degree of website visibility. However, very little of this is based on research.
In this keynote, empirical research results will be used to highlight the important website visibility issues. A comparative study on some UK university websites will indicate where improvements can be made to increase their visibility to crawlers.