Web Design Based on Crawler Visibility, Human Usability and Logic Flow.
Proceedings of The Fifth IASTED International Conference on Internet and Multimedia Systems and Applications (EuroIMSA 2009), Cambridge, UK.13 - 15 July.
Weideman, M. 2009. Web Design Based on Crawler Visibility, Human Usability and Logic Flow. Proceedings of The Fifth IASTED International Conference on Internet and Multimedia Systems and Applications (EuroIMSA 2009), Cambridge, UK.13 - 15 July. Plenary Tutorial. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/
The presenter of this Tutorial will attempt to merge the (sometimes clashing) demands of website visibility with human usability and the logic flow of websites. Through both theory and practical sessions, the elements of websites contributing to the positive and negative sides of these three issues will be explored.
Practical application rather than Internet programming technologies will be covered. The emphasis will be on understanding and identifying the contributing factors in a given website, and on the evaluation of a website from these three perspectives.
- Sabwa, J.M. & Weideman, M. 2010.  Spending on PPC search engine marketing and its influence on return on investment. Poster presentation in: Proceedings of The Twelfth World Wide Web conference (ZAW3-10), Durban, SA. www.web-visibility.co.za/0129-poster-2010-sabwa-weideman-ppc-search-engine-marketing.html
- Kritzinger, W.T, Weideman, M. 2008.  Finding the synergy: search engine optimisation versus website usability. Full research paper for: The 10th annual Conference on WWW Applications, Cape Town, South Africa. www.web-visibility.co.za/0108-conference-paper-2008-kritzinger-weideman-finding-the-synergy.html. September 3-5.