Mobile application access channels-technologies, attributes and awareness.

Schwenke, F. & Weideman, M.

Proceedings of the 9th Annual Conference on WWW Applications. 4-7 September. Johannesburg, South Africa.

Schwenke, F. & Weideman, M. 2007. Mobile application access channels-technologies, attributes and awareness. Proceedings of the 9th Annual Conference on WWW Applications. 4-7 September. Johannesburg, South Africa. Online: http://web-visibility.co.za/website-visibility-digital-library-seo/

ABSTRACT
A current topic among role players in the mobile commerce industry is access channels. Even though some role players try to show with confidence that their preferred channels are superior to others, little of this can be proven academically. A literature study has been done to identify the available access channels for mobile applications. The study also identified different characteristics that should be considered when decisions are made about support for the channels. During the literature survey it was found that the question: "Which access channels should my mobile applications support?" is one of the most pressing in the industry. A questionnaire has been sent out to determine the completeness of the list identified through the literature study. Secondly, the awareness of these role players was determined in terms of the identified characteristics. The results of the questionnaire were compiled into a number of bar charts. The results show that, in general, the role players are not in agreement about the different channels or their characteristics. This confirms information received from a leader in mobile applications development that role players do not base their arguments on facts, but rather on hunches.
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