An empirical study on the effect demographic features and the choice of keywords have on searching success for Ananzi users.

Visser, E.B. & Weideman M. 2005.

Poster in Proceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists (SAICSIT). 20-22 September. White River, South Africa.

Visser, E.B. & Weideman M. 2005. An empirical study on the effect demographic features and the choice of keywords have on searching success for Ananzi users. Poster in Proceedings of the Annual Conference of the South African Institute of Computer Scientists and Information Technologists (SAICSIT). 20-22 September. White River, South Africa. Online:http://web-visibility.co.za/website-visibility-digital-library-seo/

ABSTRACT
Search engines have developed to the point where searching for relevant information have become part of most computer users' lives. No empirical study could be found which determines if demographic features as well as the choice of keywords used on a local search engine (Ananzi) have an effect on searching success. The evolution and functions of robots constantly maintaining search engine databases has resulted in a difference in applying indexing and information retrieval methods to warrant search engine optimisation. The methodology followed was to create a questionnaire, test it, host it on the Ananzi search engine, collect questionnaire results in a data repository, and to use Boolean operators to increase result accuracy. Results included the following: Searchers aged 26 and above appear to be more successful than those of 19 and below Searchers of the Caucasian ethnic group appear to be the most successful, followed by the Black ethnic group Female searchers appear to be more successful than male searchers Searchers not making use of Boolean operators appear to be more successful than those who do Correct spelling of keywords appears to increase searching success. In conclusion, it could be claimed that demographic features affect searching results. This could be due to the following reasons: Political Historical Factors Lack of Knowledge Lack of Skills Lack of Ability
REFERENCES
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  5. WEIDEMAN, M. AND STRUMPFER, C. 2004. The Effect of Search Engine Keyword Choice and Demographic Features on Internet Searching Success. Information Technology and Libraries 23(2), 58-65.
Full text of Conference Poster No 0171: An empirical study on the effect demographic features and the choice of keywords have on searching success for Ananzi users.

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