Search Engine Marketing and Business - Present and
Cape Town, South
Weideman, M. 2017. Search Engine Marketing and Business - Present and Future, Planary Presentation, Weideman, M., WARC, CPUT, Cape Town, South Africa - Online: http://web-visibility.co.za/website-visibility-digital-library-seo/0183-plenary-presentation-2017-weideman-search-engine-marketing-and-business-Present-and-Future.html
Discussion and demonstration topics:
A brief history of search engines, and how their business model has evolved.
The commercial importance of ranking.
Natural versus paid results.
The Controversy: Expenditure versus Popularity.
The future of search engine marketing.