Search Engine Marketing and Business - Present and Future

Weideman, M.

Cape Town, South Africa

Weideman, M. 2017. Search Engine Marketing and Business - Present and Future, Planary Presentation, Weideman, M., WARC, CPUT, Cape Town, South Africa - Online: http://web-visibility.co.za/website-visibility-digital-library-seo/0183-plenary-presentation-2017-weideman-search-engine-marketing-and-business-Present-and-Future.html

ABSTRACT
Discussion and demonstration topics: A brief history of search engines, and how their business model has evolved. The commercial importance of ranking. Google's mistakes. Natural versus paid results. The Controversy: Expenditure versus Popularity. The future of search engine marketing.
REFERENCES
  1. Kritzinger, W.T & Weideman, M. 2013. [0054] Search Engine Optimization and Pay-per-Click Marketing Strategies. Journal of Organizational Computing and Electronic Commerce. 23(3). 273-286. www.web-visibility.co.za/0054-journal-article-2013-kritzinger-weideman-search-engine-optimization-pay-per-click.html
  2. Weideman, M. 2011. [0099] Digital Marketing - Marrying Visibility and Usability in African websites. Plenary keynote at the Afri-Tech Summit, Nairobi, Kenya. 15 - 18 June. www.web-visibility.co.za/website-visibility-digital-library-seo
  3. Weideman, M. 2010. [0100] Crouch, Touch, Pause, Engage! - Marketing your website to the crawlers. Plenary keynote at the First Integrated Marketing Communication Conference (IMCC 2010), Cape Town, South Africa. 27 - 28 Oct 2010. http://www.youtube.com/watch?feature=player_detailpage&v=5vQgxJ2ji_8
Full text of planary-presentation No 0183: Search Engine Marketing and Business - Present and Future

Digital Library with full-text of academic publications on website visibility, usability, search engines, information retrievalhttp://web-visibility.co.za/website-visibility-digital-library-seo/

Back to Home page