Search Engine Marketing and Business - Present and
Cape Town, South
Weideman, M. 2017. Search Engine Marketing and Business - Present and Future, Planary Presentation, Weideman, M., WARC, CPUT, Cape Town, South Africa - Online: http://web-visibility.co.za/website-visibility-digital-library-seo/0183-plenary-presentation-2017-weideman-search-engine-marketing-and-business-Present-and-Future.html
Discussion and demonstration topics:
A brief history of search engines, and how their business model has evolved.
The commercial importance of ranking.
Natural versus paid results.
The Controversy: Expenditure versus Popularity.
The future of search engine marketing.
- Kritzinger, W.T & Weideman, M. 2013.  Search Engine Optimization and Pay-per-Click Marketing Strategies. Journal of Organizational Computing and Electronic Commerce. 23(3). 273-286. www.web-visibility.co.za/0054-journal-article-2013-kritzinger-weideman-search-engine-optimization-pay-per-click.html
- Weideman, M. 2011.  Digital Marketing - Marrying Visibility and Usability in African websites. Plenary keynote at the Afri-Tech Summit, Nairobi, Kenya. 15 - 18 June. www.web-visibility.co.za/website-visibility-digital-library-seo
- Weideman, M. 2010.  Crouch, Touch, Pause, Engage! - Marketing your website to the crawlers. Plenary keynote at the First Integrated Marketing Communication Conference (IMCC 2010), Cape Town, South Africa. 27 - 28 Oct 2010. http://www.youtube.com/watch?feature=player_detailpage&v=5vQgxJ2ji_8