Search Engine Marketing and Business - Present and Future

Weideman, M.

Cape Town, South Africa

Weideman, M. 2017. Search Engine Marketing and Business - Present and Future, Planary Presentation, Weideman, M., WARC, CPUT, Cape Town, South Africa - Online: http://web-visibility.co.za/website-visibility-digital-library-seo/0183-plenary-presentation-2017-weideman-search-engine-marketing-and-business-Present-and-Future.html

ABSTRACT
Discussion and demonstration topics: A brief history of search engines, and how their business model has evolved. The commercial importance of ranking. Google's mistakes. Natural versus paid results. The Controversy: Expenditure versus Popularity. The future of search engine marketing.
REFERENCES
Full text of planary-presentation No 0000: Search Engine Marketing and Business - Present and Future

Digital Library with full-text of academic publications on website visibility, usability, search engines, information retrievalhttp://web-visibility.co.za/website-visibility-digital-library-seo/

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