Search Engine Marketing and Business - Present and Future

Weideman, M.

Cape Town, South Africa

Weideman, M. 2017. Search Engine Marketing and Business - Present and Future, Planary Presentation, Weideman, M., WARC, CPUT, Cape Town, South Africa - Online:

Discussion and demonstration topics: A brief history of search engines, and how their business model has evolved. The commercial importance of ranking. Google's mistakes. Natural versus paid results. The Controversy: Expenditure versus Popularity. The future of search engine marketing.
  1. Kritzinger, W.T & Weideman, M. 2013. [0054] Search Engine Optimization and Pay-per-Click Marketing Strategies. Journal of Organizational Computing and Electronic Commerce. 23(3). 273-286.
  2. Weideman, M. 2011. [0099] Digital Marketing - Marrying Visibility and Usability in African websites. Plenary keynote at the Afri-Tech Summit, Nairobi, Kenya. 15 - 18 June.
  3. Weideman, M. 2010. [0100] Crouch, Touch, Pause, Engage! - Marketing your website to the crawlers. Plenary keynote at the First Integrated Marketing Communication Conference (IMCC 2010), Cape Town, South Africa. 27 - 28 Oct 2010.
Full text of planary-presentation No 0183: Search Engine Marketing and Business - Present and Future

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