Applying Website Visibility to a University or Faculty webpage – an SEO audit done live.
Single session lecture on applied Website Visibility
Host chooses university OR faculty page to be dissected
University staff, web designers and industry will benefit
Interactive – Q&A
The objective of this lecture is to investigate the way in which a specific university/faculty webpage is seen by search engine crawlers.
Basics, Website Visibility, Search Engines, SE Result Pages, the Three big SEs and your page, Location on SERPs, Search Queries, Scoring of university/faculty webpage.
University staff members from the Web design/IT team, faculty representatives and other staff will find it useful as an introduction and overview. Also, 3rd or 4th year Computer Science, Information Systems and Information Science students will find this lecture useful
High Rankings on search engines are not negotiable for many websites, but especially those of e-commerce ventures. Lately, it has become necessary for even universities to join in the race for top rankings, with international students using search engines to identify potential universities to study at. For a given set of key-phrases, university faculties have started competing with their counterparts at other universities for search queries such as: engineering degree, medical science studies, human resources course, etc.
In this lecture, some of the visibility factors are identified, discussed and the synergy between them is noted. The webpage as identified by the host university is then dissected, resulting in both problems and positive aspects being noted. Also, some guidance is given on how to improve the webpage, where relevant. Videos and demonstrations will be used to supplement the lecture contents.
Pre-requisites for this lecture include a full understanding of spoken English, familiarity with; a browser, interaction with university webpages and the general use of search engines.
Introduction to Academic Visibility (S08)