Getting down to the basics of Website Visibility and Search Engines
Single session lecture on basic Website Visibility
Students, staff and industry will benefit
Interactive – Q&A
The objective of this lecture is to expose the audience to the basics of making a website searchable by the search engine crawlers. Some of the elements contributing to high rankings are identified and demonstrated
Basics, Website Visibility, Search Engines, SE Result Pages, Value of Content, Creating Inlinks, Keywords, Social Media, Mobile Optimisation, Analytics, White and Black Hat SEO
3rd or 4th year CS, IS students, staff members, middle management from industry.
High Rankings on search engines are not negotiable for many websites, but especially those of e-commerce ventures. In many cases, the survival of a company depends on how well they can maintain their rankings in the top ten on search engine result pages for given keywords/key-phrases. Achieving these high rankings depends on a number of inter-connected factors, and is an aim which requires constant effort and technical expertise to achieve.
In this lecture, some of these factors are identified, discussed and the synergy between them is explained. The role of high quality content and the use of weight-carrying keywords and key-phrases are highlighted. Videos and demonstrations will be used to supplement the lecture contents.
Pre-requisites for this lecture include a full understanding of spoken English, familiarity with a browser and the general use of search engines.
Applied Website Visibility – Faculty/University homepage analysis