Relevant, well-written content tops the list as the factor which positively influences both website visibility and usability. In the SEO world, web designers have been urged to write more rather than less on landing pages. However, lately SE algorithms are no longer keyword-centric. The latest Moz Ranking Factors Report highlights the fact that user experience has become more important lately. Research has proven that most visitors read about 50% of a typical blog post only! The “ideal length” of content on a landing page is currently estimated to be around 250 words.
Matt Cutts officially resigns from Google
January 19, 2017
Matt Cutts, the former head of search quality at Google, has announced he officially resigned from Google as of December 31, 2016. He has decided to stay on with the US Digital Service and has been appointed the director of engineering for that governmental department.
Matt Cutts first went on leave at Google in 2014 and decided to extend his leave shortly thereafter. Then in May 2015, he was replaced in his job by an unnamed Googler. After that, he confirmed he was still on leave with Google.
In mid-2016, he started working with the US Digital Service team, and he has enjoyed it so much, he decided to make it official. He is officially no longer on leave with Google. He is now the director of engineering of the USDS.
Guide to Black Hat SEO: which practices will earn you a manual penalty
October 27, 2016
Any on-page or off-page practice that intends to falsely manipulate a website’s search position, can be categorized as black-hat. There are many ways a web designer can achieve this, all of which are bad for your site, bad for search engines and ultimately bad for the user. DON’T DO IT!
Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content.
Position in organic search results play a large role in click-through rates. But to what extent are businesses further compromised as Google pushes all organic results further and further towards the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages?
And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek?
The SEO industry has have been intently focused on the roll out, recoveries, and any other information we can glean from Google and their representatives. This is all important information, but here are some broader thoughts about Penguin 4.0 now that it’s here, and what it reveals about the SEO industry as a whole.
SEO is a strange task. Not only do you have to worry about traditional SEO on business’s website, but you also have to worry about traditional local signals like Google My Business, citations and reviews. This creates a real challenge.
Marissa Mayer has been credited with designing the original, empty, rich in white-space search interface for Google. However, they seem to continue experimenting with their successful recipe. The latest version has even more white-space, with an emptier top bar, a white (instead of blue) search button and a smaller looking glass. The SERP results also seem to be less cluttered.