Sometimes one may be faced with the decision to buy over an existing domain, or redo a website on an existing domain of a business you have just bought. This could affect the way you do SEO on your new website.
Consider that this domain might be quite old, and have been home to a variety of suspect or otherwise dodgy websites in the past. As a starting point, do a few searches for any query that is likely to bring up this website on the result pages. See what comes up, and use that in your decision.
If the domain has Google Analytics running, work through its logged history, and look for suspect usage patterns, or dodgy site referrals.
Also check all inlinks and outlinks – many free tools exist for this purpose. Any online gaming, porn or other sites you do not want to be associated with?
– Melius Weideman
Google & Bing
February 21, 2017
Google and Bing are collaborating in an attempt to reduce the amount of pirated content in search results. Although Google already has this feature into their algorithm, they are now claiming to do even more to ensure high quality results on user screens. This arrangement seems to be relevant to search results in the UK only at this time.
Relevant, well-written content tops the list
January 24, 2017
Relevant, well-written content tops the list as the factor which positively influences both website visibility and usability. In the SEO world, web designers have been urged to write more rather than less on landing pages. However, lately SE algorithms are no longer keyword-centric. The latest Moz Ranking Factors Report highlights the fact that user experience has become more important lately. Research has proven that most visitors read about 50% of a typical blog post only! The “ideal length” of content on a landing page is currently estimated to be around 250 words.
Matt Cutts officially resigns from Google
January 19, 2017
Matt Cutts, the former head of search quality at Google, has announced he officially resigned from Google as of December 31, 2016. He has decided to stay on with the US Digital Service and has been appointed the director of engineering for that governmental department.
Matt Cutts first went on leave at Google in 2014 and decided to extend his leave shortly thereafter. Then in May 2015, he was replaced in his job by an unnamed Googler. After that, he confirmed he was still on leave with Google.
In mid-2016, he started working with the US Digital Service team, and he has enjoyed it so much, he decided to make it official. He is officially no longer on leave with Google. He is now the director of engineering of the USDS.
Guide to Black Hat SEO: which practices will earn you a manual penalty
October 27, 2016
Any on-page or off-page practice that intends to falsely manipulate a website’s search position, can be categorized as black-hat. There are many ways a web designer can achieve this, all of which are bad for your site, bad for search engines and ultimately bad for the user. DON’T DO IT!
Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content.
Position in organic search results play a large role in click-through rates. But to what extent are businesses further compromised as Google pushes all organic results further and further towards the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages?
And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek?
The SEO industry has have been intently focused on the roll out, recoveries, and any other information we can glean from Google and their representatives. This is all important information, but here are some broader thoughts about Penguin 4.0 now that it’s here, and what it reveals about the SEO industry as a whole.
Marissa Mayer has been credited with designing the original, empty, rich in white-space search interface for Google. However, they seem to continue experimenting with their successful recipe. The latest version has even more white-space, with an emptier top bar, a white (instead of blue) search button and a smaller looking glass. The SERP results also seem to be less cluttered.
2016 Local SEO Ranking Factors
June 23, 2016
SEO is a strange task. Not only do you have to worry about traditional SEO on business’s website, but you also have to worry about traditional local signals like Google My Business, citations and reviews. This creates a real challenge.