Towards an investigation of trends in local search and implications for a national search portal.

Moore, D.R. & Weideman, M.

Published Online

Moore, D.R. & Weideman, M. 2006. Towards an investigation of trends in local search and implications for a national search portal. ICT Research Forum No. 2, 455-467. Faculty of Informatics and Design, Cape Peninsula University of Technology, Cape Town. ISBN: 978-0-620-40951-3.

ABSTRACT
It has become commonplace for search engines and web directories to combine and use additional sources to provide a comprehensive service in the form of Web portals. A fairly recent development in search services, currently referred to as local search, focuses on providing relevant search results for a specific geographic region. Ananzi, a South African search portal, can be viewed as a form of local search because its site directory only includes websites with South African content. The purpose of this paper is to point out the value of local search and highlight global developments in local search services. This paper also introduces different types of Web portals and focuses on how horizontal Web portals operate. Success factors for local search and Web portals will be discussed in order to identify possible areas of growth for Ananzi. The key points discussed include the value of structured, relevant content for local search listings and the need for improved personalisation and understanding of user queries.
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