Measurement Tools

Various free Internet tools to measure aspects of website visibility and usability

  • The numbers run from 01 to 29 (Usability Tools) and 30 to … (Visibility Tools).
  • Following every Tool Number is a “U” or “V” – these indicate whether it belongs to the Usability or Visibility groups.
  • The last letter of the tool number shows its level of complexity. Simpler tools are easier to use, but provide less information. “S” indicates a simple tool which normally runs in one screen only. “M” indicates medium complexity, while “C” identifies complex tools. Complex tools may require more interaction and prior knowledge from the user, but provide more detailed results.

(01)UM – Usability Tools: Analytics testers

The Readability Test Tool


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Get an indication of the reading level required by a human browser when facing the text on a webpage.


(02)UC – Usability Tools: Usability Testers

Loop


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A program that allows you to set up user testing on a website.


(03)UM – Usability Tools: Usability Testers

Mouseflow


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A program that tracks mouse clicks, mouse movement and scroll behaviour.


(04)UM – Usability Tools: Usability Testers

Google Analytics Help


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A program that enables you to set up Content Experiments based on Google Analytics.


(05)US – Usability Tools: Webpage Content Testers

Word to Clean HTML


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Word to HTML convertor – solving the problem of copying Word doc content  and pasting it into HTML files.


(06)US – Usability Tools: Webpage Content Testers

Copyscape


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A program that compares the content of your website to others on the Web.


(07)US – Usability Tools: Webpage Content Testers

Webconfs


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A program that compares the content of two supplied websites to each other.


(08)US – Usability Tools: Webpage Content Testers

Live Keyword Analysis


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A program that measures keyword density, based on supplied text and sample keywords.


(09)UM – Usability Tools: Webpage Content Testers

Best Free Spinner


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A program that rewrites articles as content for webpages.

DO NOT USE the output of this software as webpage content, or in any other way which will present it as original content!


(10)US – Usability Tools: Webpage Content Testers

SCIgen – An Automatic CS Paper Generator


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A program that generates random computer science-based content and presents it as an original computer science conference paper.

DO NOT USE the output of this software as webpage content, or in any other way which will present it as original content!


(11)UM – Usability Tools: Webpage Content Testers

SEO Content Machine


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A program that generates randomized content articles as content for webpages – needs to be downloaded and installed and results fine-tuned. This program requires sign-up. Provide a temporary e-mail address to prevent spam.

DO NOT USE the output of this software as webpage content, or in any other way which will present it as original content!


(12)US – Usability Tools: Webpage Content Testers

Free Article Spinner


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A program that rewrites articles as content for webpages.

DO NOT USE the output of this software as webpage content, or in any other way which will present it as original content!


(13)US – Usability Tools: Webpage Content Testers

Spinbot


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A program that rewrites articles as content for webpages.

DO NOT USE the output of this software as webpage content, or in any other way which will present it as original content!


(30)VS – Visibility Tools: Search, Ranking, Algorithms

Google Trends


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A summary of various Trend Categories – what Google users have been searching for most.


(31)VS – Visibility Tools: Search, Ranking, Algorithms

SEO Chat


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A program that compares ranking of a website, for a given search query, across different search engines (might ask for registration after 10 uses – use Shift+Ctrl+N for Incognito mode)


(32)VS – Visibility Tools: Search, Ranking, Algorithms

Mozcast


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A “weather forecast” showing the density of Google algorithm updates as a temperature.


(33)VS – Visibility Tools: Search, Ranking, Algorithms

Google Algorithm Change History


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A detailed, regularly updated list of Google algorithm changes.


(34)VM – Visibility Tools: Hyperlink Testers

BuzzStream


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A program that generates ideas of where to start building links to a website.


(35)VM – Visibility Tools: Hyperlink Testers

Who Links 2 Me


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A program that indicates, amongst others, the number of inlinks to a domain.


(36)VS – Visibility Tools: Hyperlink Testers

BuzzStream


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A program that extracts hyperlink coding from a webpage.


(37)VS – Visibility Tools: Hyperlink Testers

SEO Book


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A program that generates Yahoo! and Google search queries.


(38)VS – Visibility Tools: Metatags & Anchor Text Testers

BuzzStream


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A program that extracts current meta-tags from a webpage.


(39)VS – Visibility Tools: Metatags & Anchor Text Testers

Internet Marketing Ninjas


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A program that  generates meta-tags for a given webpage.


(40)VS – Visibility Tools: Metatags & Anchor Text Testers

Remove’em


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A program that evaluates anchor text, and warns against over-optimization.


(41)VS – Visibility Tools: Website Visibility Testers

Google Developers


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A program that measures the download time for a webpage.


(42)VM – Visibility Tools: Website Visibility Testers

GTmetrix


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A program that measures the download time for a webpage.


(43)VM – Visibility Tools: Website Visibility Testers

Internet Marketing Ninjas


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A program that measures website visibility by comparing what it finds on the supplied page to your key phrases.


(44)VC – Visibility Tools: Website Visibility Testers

SEO Site Checkup


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A program that measures website visibility by supplying feedback on various aspects of the webpage (resource intensive).


(45)VM – Visibility Tools: Website Visibility Testers

SEO Book


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A program that measures website visibility by providing the code plus other feedback of the webpage.


(46)VM – Visibility Tools: Website Visibility Testers

WooRank


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A program that measures website visibility by measuring and allocating percentages to many aspects of the webpage.


(47)VC – Visibility Tools: Website Visibility Testers

SEO Workers


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A program that measures website visibility with much feedback, suggestions and videos to watch for each element.


(48)VM – Visibility Tools: Website Visibility Testers

Lipperhey


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A program that measures website visibility with a list of technical issues regarding your domain.


(49)VM – Visibility Tools: Website Visibility Testers

SEOPTIMER


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A program that measures website visibility with a list of elements to improve on the webpage.


(50)VM – Visibility Tools: Website Visibility Testers

Web Gnomes


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A program that measures website visibility through a report mailed to your address, with recommendations for every aspect.


(51)VC – Visibility Tools: Website Visibility Testers

Pingdom


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A program that measures website visibility through a display of coloured graphs to indicate status.


(52)VS – Visibility Tools: Website Visibility Testers

WebPageTest


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A program that measures website visibility, using waterfall graphs to indicate results.


(53)VS – Visibility Tools: Website Visibility Testers

Website Grader


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A program that compares ranking of a website, for a given search query, across different search engines (might ask for registration after 10 uses – use Shift+Ctrl+N for Incognito mode)AA program that measures website visibility through a report mailed to you, with recommendations for many aspects of the website


(54)VM – Visibility Tools: Website Visibility Testers

URI Valet


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<p><span style=”background-color: #ff0000;”><em>A program that compares ranking of a website, for a given search query, across different search engines (might ask for registration after 10 uses &ndash; use Shift+Ctrl+N for Incognito mode)AA program that measures website visibility through a report mailed to you, with recommendations for many aspects of the website</em></span></p>


(55)VS – Visibility Tools: General

Internet Marketing Ninjas


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A program that identifies the domain owner and provides other relevant detail.


(56)VS – Visibility Tools: General

Who is Lookup


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A program that identifies the domain owner and provides other detail.


(57)VS – Visibility Tools: General

Varvy


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A program that checks various SEO related factors of a webpage.


(58)VS – Visibility Tools: Webpage Content Testers

Internet Marketing Ninjas


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A program that calculates keyword density of text content for single and multiple-word phrases.


59(VS) – Visibility Tools: Keyword research Tool

SERPs Keyword Research database



A program that uses your supplied keyword(s) to generate a list of expanded key-phrases related to yours. Ideal to use when writing content for a landing page, or when setting up a PPC campaign.


60(VS) – Visibility Tools: Keyword research Tool

Keyword Tool



A program that uses your supplied keyword(s) to generate a list of expanded key-phrases related to yours. It has options to choose between languages and search engines. Ideal to use when writing content for a landing page, or when setting up a PPC campaign.


61(VS) – Visibility Tools: Keyword Research Tool

WordStream Keyword Tool


Wordstream keyword tool


A program that uses your supplied keyword(s) to generate a list of expanded key-phrases related to yours. It warns you when your keyword is too common, with too many results. Ideal to use when writing content for a landing page, or when setting up a PPC campaign.


62(VS) – Visibility Tools: Keyword Research Tool

SEOBook Keyword Tool



A program that uses your supplied keyword(s) to generate a list of expanded key-phrases related to yours. It requires registration, but no payment. Ideal to use when writing content for a landing page, or when setting up a PPC campaign.


63(VS) – Visibility Tools: Keyword Research Tool

KeywordFinder Keyword Tool



A program that uses your supplied keyword(s) to generate a list of expanded key-phrases related to yours. It also provides relevant websites and a lot of other useful information. Ideal to use when writing content for a landing page, or when setting up a PPC campaign.


Search engine optimization is about increasing rankings on search engine result pages

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Web Visibility - Melius Weideman | melius(at)gmail(dot)com | HoD: Website Attributes Research Centre (WARC), Cape Peninsula University of Technology (CPUT), Cape Town, SOUTH AFRICA