Website Visibility & Search Engine Rankings
Website Visibility-high rankings on search engine result pages-improve rankings by implementing white-hat search engine optimization
The Cape Peninsula University of Technology leads in research done on website visibility, website usability, information retrieval and search engines.
If any one of these three disappear, the Internet as we know it will not function.
Website visibility is required to ensure that search engines find your website, index it well, and rank it highly on the SERP (search engine result page).
Website visibility is the result of applying a process (called SEO) to improve the ranking of a webpage on a search engine, when searching for a certain keyword or key-phrase.
This website contains many resources on website visibility, including research results, measurement tools, best practice guidelines and expert opinions.
An increase in visibility can be achieved through implementing the principles of SEO (search engine optimization), and/or by partaking in a PPC (pay per click) system.
Search Engine Optimization (SEO) has become the most popular choice of marketing channel for small businesses in the USA.
